Eye On the Consumer:
Shopping at the Mall and Beyond
October 17, 2008
New York, NY
Sponsored by
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View Eye On the Consumer Full Agenda
Workshop Overview
Not all shopping experiences are created equal. What draws the consumer to the mall is different than to a big box and again different online. Regardless of location, brands and retailers continue to struggle with ways to leverage a more personal connection with the consumer.
Join our industry experts in this one day seminar as we focus on:
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Consumer shopping behavior-"see" the shopping experience through the eyes of several target audiences to evaluate the effect of lifestyle, purchase influences (style, fit, green, etc.) and other key trends |
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Emerging markets- what drives consumer behavior around the world |
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The store of the future-what will retail look like and where will it be located |
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How apparel and footwear fit into the American psyche |
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The global shopping experience-navigating the next retail frontier |
Agenda Overview
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| 8:00-9:00 AM |
Registration and Breakfast |
| 9:00 AM |
Welcome and Introductions
NC State, AAFA and NPD |
| 9:05-10:15 AM |
Keynote: Shopping Through the Eyes of the Consumer
Virtual Shopping Tour
Marshal Cohen, Chief Industry Analyst, The NPD Group |
| 10:15-11:00 AM |
China-Today's Hottest Emerging Market
Kim Kitchings, Senior Director, Global Product Supply Chain, Cotton, Inc.
Xia Feng, Corporate Strategy, VF Corporation |
| 11:00-11:15 AM |
Coffee Break |
| 11:15-11:45 AM |
Today's Economy: Turning Adversity into Opportunity
Marshal Cohen, Chief Industry Analyst, The NPD Group
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| 11:45-12:30 PM |
Networking Lunch |
| 12:30-1:30 PM |
Lifestyle in Action: How Apparel and Footwear Fit Into Today's Psyche
Dick Baker, former CEO, Ocean Pacific; and President, Surf Industry Manufacturers Association
Pablo de Echevarria, Senior Vice President, Marketing, Perry Ellis
Moderator: Marshal Cohen, Chief Industry Analyst, The NPD Group
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| 1:30-2:00 PM |
The Store of the Future: Where Will it Be and How Will It Look
Angela Jameson, Manager, Research, International Council of Shopping Centers |
| 2:00 PM |
Closing Remarks & Adjournment |
Register for Eye On the Consumer
Please
contact AAFA with any questions about this program at 703-797-9055 or by emailing slapetina@apparelandfootwear.org.
The American Apparel & Footwear Association (AAFA), represents key issues and interests impacting the country's leading apparel, footwear and other sewn-products companies and their suppliers.
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